Justine Yeong

Justine Yeong is a Consultant at Wellington Dupont Public Affairs and has half a decade of experience in health care technology, communications, public relations, and media relations. She has amassed experience working with clients in various sectors, including Canadian and US tourism, US health care systems, financial institutions, municipal governments, consumer goods, post-secondary institutions, non-profit organizations, sporting regulatory bodies, Canadian airports, national government organizations and mobile applications.

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In her role, Justine conducts research, provides strategic government and stakeholder relations support, and facilitates meetings with key government officials. She also identifies federal and provincial opportunities for clients to engage in government initiatives and funding programs. In addition, Justine performs media monitoring and analysis across a range of industries, flagging emerging opportunities and issues to help clients achieve their advocacy goals.

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Justine also creates a variety of marketing materials to support clients’ government meetings and advocacy campaigns across both traditional and social media platforms. Analytics are used to track campaign performance and to inform future campaign strategies. Recent campaigns reached millions in Ontario and effectively strengthened the client’s message and visibility.

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Justine is an Ottawa native and graduated with a Bachelor of Commerce from the University of Ottawa’s Telfer School of Management and holds certifications in Digital Marketing, Data Analytics and Project Management.